Who is your intended audience?
We are targeting a global audience between the ages of 15-35 year olds.
What do you want them to get out of watching the series?
We want to educate them on the African experience. We want them to draw inspiration from the stories of these young people. We also want to open the world’s mind up to the potential Africa holds for investment, trade, and tourism. The world has been done a disservice with their skewed view of Africa. it’s the broad and homogenous narrative that you see on the news. Consider this to be alternative reporting, we’re not trying to win ratings, by pulling at heart strings, neither are we trying to gloss over the obvious short comings of the various countries. We are in effect on a mission to give a more complete view of what Africa is, in her size, her diversity, her population, and her reality.
Where will our stories be sourced from? Where will the local perspective come from? Will it really focus on “ordinary extraordinary” people or despite what is said, the ‘elites’?
'We won’t be showing the minority of the African elite popping champagne in the clubs. We will be showing the Africa we encounter, as we do profiles on young people who are living on the continent, and are trying to create something to benefit their communities. We have spent time developing and researching our stories. We are collaborating with local grassroot groups in each of the 13 cities in each African country we plan to shoot in.